Social Media Recruitment

Techniques of searching and approaching candidates on LinkedIn and other social media.

Duration:1 day

Start: 9:00 am

End: 4:00 pm

Module 1 - An introduction to digital talent sourcing.

 
  • Labor markets- data and situational analysis.
  • Both current and future trends in online recruitment.
  • The most recent innovations in talent sourcing.
  • Defining outbound recruitment strategies.
  • Significance of social media in modern day recruitment.

Module 2 – Searching and targeting candidates on social media.

 
  • Where to search for candidates online
  • Maximizing the use of LinkedIn People Search.
  • How to uncover hidden resources containing relevant candidates (ie. hidden talent pools).
  • When is upgrading to a paid LinkedIn account worthwhile?
  • How to work around or replace most LinkedIn paid services at no cost.
  • What is a Boolean searchand why is it a part of successful recruiters’ daily routine?
  • Defining Boolean operators, modifiers and search commands.
  • X-Ray search and how to target and filter LinkedIn users through internet search-engines.
  • Searching across various platforms, including LinkedIn, Facebook, Twitter, Instagram, Vkontakteand more.
  • Searching on specialized platforms, like Dribbble, Behance, Bitbucket, Github, StackOverflow, About.me etc.
  • Legally evading limitations, for example, LinkedIn Commercial Use Limit, limit for the number of candidates shown in results, displaying candidates outside of your network. etc.
  • Using external tools for the daily needs of both recruiters and talent sources.
  • Automating the candidate search process.

Module 3 - Successfully contacting candidates for hard-to-fill positionsFinding the contact information of any user under any circumstances.

 
  • Determining the email address of almost any user around the world.
  • Determining which forms of contacting candidates are the most effective.
  • Measuring the effectivity of contacting candidates and improving the success rate.
  • Creating messages that candidates won’t ignore.
  • Facilitating recruiters’ and talent sources’ daily routines using a set of specific sourcing plugins.
  • Approaching automation - how to send robotic customized LinkedIn invitations on autopilot and other forms of automation.

Module 4 - Personal branding for recruiters and talent sources.

 
  • Analyzing the most important factors of LinkedIn and Facebook profiles when used for recruitment.
  • Customizing your Facebook profile, so work doesn’t interfere with your private profile.
  • Defining a recruiter’s main networking objectives.
  • Effectively increasing the number of social media contacts (LinkedIn, Facebook ect.) without getting blocked.

Goals of the course.

 
  • Utilizing the benefits of LinkedIn, Facebook, Twitter, Instagram and other social media platforms for recruitment demands and boosting business performance.
  • Reducing recruitment costs using social media.
  • Gaining a competitive advantage by improving search techniques and discovering previously hidden resources containing potential candidates.
  • Enhancing the effectiveness and success rate of recruiting for hard-to-fill positions.
  • Expanding the number of relevant candidates.
  • Implementing changes for more progressive social media use.
  • Automate parts of the recruitment process and improve team performance.